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International Business & Market Operations Handbook

posted on 2023-06-08, 08:18 authored by Allam Ahmed, David Neddle
This book provides you with a global perspective and understanding of international business as a context for domestic and international operations and marketing. In addition, it will enable you to become conversant with the theoretical background for international business activities and, in the context of the credit insurance and surety industries, with their links to global and international markets and marketing. The book will also provide a sound grounding in the terminology of international business; an overall perspective of these terminologies within the context of an organisation and a number of tools of analysis with which you can analyse and interpret the role and functions of business, in both internal and external environments.


Publication status

  • Published


Institute for Practicioners in Credit Insurance and Surety/University of East London/OUP, UK

Department affiliated with

  • SPRU - Science Policy Research Unit Publications


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Full text available

  • No

Peer reviewed?

  • Yes

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