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Managing innovation: integrating technological, market and organizational change, 5th edition
book
posted on 2023-06-08, 14:38 authored by Joseph Tidd, John R BessantManaging Innovation is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. The book continues to offer a complete framework for thinking about innovation across technological, market and organizational perspectives, while integrating the latest developments in the field. The new edition features content updates together with a greater focus on the needs of academic faculty, helping to minimize the time and effort involved in the preparation, delivery and assessment of a course on innovation.
History
Publication status
- Published
Publisher
WileyPages
680.0ISBN
9781118360637Department affiliated with
- SPRU - Science Policy Research Unit Publications
Full text available
- No
Peer reviewed?
- No