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posted on 2023-06-08, 00:32 authored by Kevin GrantBusiness Strategy is ideal for those approaching strategy for the first time. The authors' user-friendly writing style and innovative pedagogical features ensure students engage more readily with the material, so that complex strategic concepts are grasped quickly and easily. The book is accompanied by Strategic Planning Software (SPS), a platform where students can evaluate, formulate and implement specific company strategies – bringing the real world of business into the classroom with authentic research and analysis based activity.
History
Publication status
- Published
Publisher
Palgrave MacMillianPage range
102-118Pages
17.0Book title
Business StrategyPlace of publication
BasingstokeISBN
9780230218581Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes