Innovation

chapter

posted on 2023-06-08, 08:54 authored by John Saunders, Veronica Wong

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History

Publication status

Published

Publisher

John Wiley & Sons Ltd.

Page range

51-69

Book title

The Marketing Century: How Marketing Drives Business and Shapes Society

ISBN

978-0-470-66015-7

Department affiliated with

Business and Management Publications

Full text available

No

Peer reviewed?

Yes

Editors

Jeremy Kourdi

Legacy Posted Date

2012-02-06

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