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Innovation
chapter
posted on 2023-06-08, 08:54 authored by John Saunders, Veronica WongNo description supplied
History
Publication status
- Published
Publisher
John Wiley & Sons Ltd.Page range
51-69Book title
The Marketing Century: How Marketing Drives Business and Shapes SocietyISBN
978-0-470-66015-7Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
