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Making accounting interesting: achieving the impossible through storytelling?
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posted on 2023-06-09, 12:45 authored by Frances Miley, Andrew ReadThis research examines the use of creative student-led story presentations to overcome negative perceptions about accounting. It compares two groups of students: one group is enrolled in an accounting degree and the other group is studying a single course of accounting in a non-accounting degree program. While the non-accounting students responded positively and their perception of accounting was enhanced, there was little change in the attitude to accounting of the group enrolled in an accounting degree. Reflections on the results, the different responses of the two groups and the potential of creative storytelling approaches in university teaching conclude this chapter.
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Publication status
- Published
Publisher
Common Ground Publishing LLCPage range
111-122Book title
Disciplines: the lenses of learningISBN
9781612293660Department affiliated with
- Business and Management Publications
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- No
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- No
Editors
Kathryn Coleman, Adele FloodLegacy Posted Date
2018-04-05Usage metrics
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