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Meta-analysis: deconstructing marketing knowledge
chapter
posted on 2023-06-10, 05:15 authored by Ilayda Ipek, Nilay Bicakcioglu-PeynirciNilay Bicakcioglu-PeynirciEncapsulating and quantitatively synthesizing prior study findings with the aim of providing novel and worthwhile insights into the existing knowledge of a specific research domain, meta-analysis has garnered increasing attention in different fields of social sciences. Among these, particularly, the stream of research on marketing has seen the burgeoning interest in the meta-analytic approach within recent decades. Building on these, this book chapter endeavours to contribute to the current understanding of meta-analysis by theoretically introducing the meta-analytic perspective and elucidating the key steps about how to conduct a good meta-analytic review. Besides, to the end that the theoretical explanations given are enriched by a practical example, a meta-analytic investigation is undertaken on the interrelationship between export market orientation and export performance. All in all, this book chapter is expected to offer a useful guidance regarding meta-analysis for both scholars and practitioners.
History
Publication status
- Published
File Version
- Accepted version
Publisher
Edward Elgar PublishingExternal DOI
Page range
128-145Pages
392.0Book title
Handbook of Research Methods for Marketing ManagementISBN
9781788976947Series
Business 2021Department affiliated with
- Strategy and Marketing Publications
Full text available
- Yes
Peer reviewed?
- Yes
Editors
Viraiyan Teeroovengadum, Christian M Ringle, Robin NunkooLegacy Posted Date
2022-10-27First Open Access (FOA) Date
2022-10-28First Compliant Deposit (FCD) Date
2022-10-28Usage metrics
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