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Why do people read reviews posted on consumer-opinion portals?

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posted on 2023-06-08, 12:00 authored by Jamie Burton, Marv Khammash
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History

Publication status

  • Published

Journal

New Developments in Online Marketing

Publisher

Routledge

Publisher URL

Pages

210.0

Book title

New Developments in Online Marketing

Place of publication

Abingdon and New York

ISBN

978-0-415-62887-7

Series

Key Issues in Marketing

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Editors

Stephen Tagg, Alan Stevenson, Tiziano Vescovi

Legacy Posted Date

2012-08-20

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    University of Sussex (Publications)

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