Adoption of Near Field Communication in the hotel industry based on risk perspectives and individual characteristics

The emergence of the mobile phone has created great opportunities for businesses, especially those providing services to customers. Hotels are very important to a country as they provide accommodation to travelers. Better services attract more hotel customers. With the advent of NFC, a wireless mobile technology, hotel customers can use NFC to get hotel services efficiently. Previous studies found that risk and users' individual characteristics are very important in analyzing the adoption of Internet communication technologies. This paper presents a quantitative study on hotel customers' adoption of Near Field Communications (NFC) based on six dimensions of risk perspectives and individual characteristics. The results can provide useful indicators for the hotel industry to utilize NFC for a more productive business.