Towards multisensory storytelling with taste and flavor

Film makers, producers, and theaters have continuously looked at ways to embody and/or integrate multiple sensory cues in the experiences they deliver. Here, we present a reflection on past attempts, lessons learnt, and future directions for the community around multisensory TV, film, and multimedia as a historical, though renewed, space of content creation. In particular, we present an overview of what we call "tasty film", that is, film involving taste, flavor, and more broadly food and drink inputs, to influence the audience experience. We suggest that such elements should be considered beyond "add-ons" in film experiences. We advocate for experimentation with new kinds of storytelling taking inspiration from multisensory design research and work on sensory substitution. We position this article as a starting point for anyone interested in multisensory film involving taste, flavor, and foods.