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A pragmatic cognitive model for the interpretation of verbal–visual communication in television news programmes

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posted on 2023-06-08, 20:11 authored by Roberta PiazzaRoberta Piazza, Louann Haarman
The combination of the verbal and the visual track in television news discourse poses a considerable analytical challenge. In the viewers’ minds the co-habitation of these two semiotic channels triggers a complex network of inferential processes, based on expectations of coherence and relevance, with which they make sense of the representation of the world offered in the news. Through the analysis of a number of news items, this article considers the cognitive processes which viewers may activate when extracting meaning from the multimedial messages contained in television news. The analysis of news items from two British television networks offered by the authors traces the possible meanings that, it is assumed, become available to a potential, ‘idealised’ or ‘implied’ viewer, who accesses the information with some social and cultural knowledge of contemporary Britain. Building on existing studies, the article proposes a model for the classification of verbal–visual relations.

History

Publication status

  • Published

File Version

  • Published version

Journal

Visual Communication

ISSN

1470-3572

Publisher

SAGE Publications

Issue

4

Volume

15

Page range

461-486

Department affiliated with

  • English Publications

Full text available

  • Yes

Peer reviewed?

  • Yes

Legacy Posted Date

2015-03-03

First Open Access (FOA) Date

2017-05-23

First Compliant Deposit (FCD) Date

2015-03-03

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