This article draws on ethnographic work carried out in London and Dhaka as part of a multisited project exploring the production of investment opportunities for (predominantly British) companies in Bangladesh. Focusing on the ready-made garments (RMG) sector in the run-up to, and in the wake of, the 2013 Rana Plaza factory collapse, I trace aid-funded attempts to improve Bangladesh’s investment climate and engagements with these initiatives by brokers seeking to “rebrand” Bangladesh as an investment destination and by RMG factory-owning businesspeople based in Dhaka. Writing against the “post-critical turn,” I suggest that responding to the explicit recognition by business elites of their own complicity in the exploitation of garment workers provides an entry point for a critical account of private sector development that enhances, not curtails, ethnographic understanding.