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Corporate communication in the management of innovation and change
journal contributionposted on 2023-06-09, 06:39 authored by Colin Hargie, Dennis TourishDennis Tourish
Organizations seek to innovate in order to improve their effectiveness. There is, however, some confusion about what the concept of innovation actually refers to and what is involved in the process of innovation. Attempts to clarify the meaning and nature of organizational innovation and examines a number of key communication factors which innovators should take into account.
JournalCorporate Communications: An International Journal
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- Business and Management Publications
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