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Culture jamming and brandalism for the environment: the logic of appropriation

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posted on 2023-06-09, 05:24 authored by Eleftheria LekakisEleftheria Lekakis
This article explores creative activism for environmentalism through an examination of culture jamming. Specifically, it looks to the action of the Brandalism project during COP21. This was the replacement of bus stop advertising with original artworks. This form of creative activism is unique in that it addresses the advertising industry as a key battlefield over cultural meaning and environmental sustainability. Through its use of the logic of appropriation inherent in culture jamming, this case challenges critiques about the incorporation of culture jamming within consumer culture. This work theorizes the case through the new politics of consumption, political consumerism, and culture jamming. It argues for the logic of appropriation, before it introduces the case study and explores the visual narratives of environmentalism: corporate greed, inadequate politicians, consumer saturation, Earth in mourning, and public commitment to the environment. Finally, it evaluates the contribution of Brandalism as a form of creative activism for environmentalism.

History

Publication status

  • Published

File Version

  • Accepted version

Journal

Popular Communication

ISSN

1540-5702

Publisher

Taylor & Francis

Issue

4

Volume

15

Page range

311-327

Department affiliated with

  • Media and Film Publications

Full text available

  • Yes

Peer reviewed?

  • Yes

Legacy Posted Date

2017-03-07

First Open Access (FOA) Date

2018-10-22

First Compliant Deposit (FCD) Date

2017-03-07

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