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Do prices influence the demand for information about new health technologies? Evidence from a field experiment in Nigeria
journal contribution
posted on 2023-06-08, 21:12 authored by Edward N Okeke, Amalavoyal ChariAmalavoyal Chari, Clement A AdepitiWe study how prices influence the demand for information about a new preventative health technology. We conducted a field experiment in Nigeria where women were offered the opportunity to get screened for cervical cancer (at baseline 2/3 of women had no knowledge of cervical cancer screening). Field staff made house calls to give women information about the test and also distributed vouchers that randomly varied the price of screening at the point of service. We find an inverse U-shaped relationship between prices and the demand for information: going from zero to a small positive price increased the demand for information about the test, but increasing the price further (by 100%) resulted in a net decrease in the demand for information. We argue that these results have interesting implications for the debate about the pricing of new health technologies in developing countries.
History
Publication status
- Published
Journal
Economic Development and Cultural ChangeISSN
0013-0079Publisher
University of Chicago PressExternal DOI
Issue
3Volume
64Page range
437-469Department affiliated with
- Economics Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2015-06-22Usage metrics
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