Does the framing of climate policies make a difference to public support? Evidence from UK marginal constituencies

Public support for climate policies is essential to underpin their credibility, but evidence suggests that an environmental basis for that support is not strong. It has been suggested that framing climate policies in other terms, such as energy security or job creation, will build a more sustainable political basis for bold climate policies. This approach is explored using data from a survey in 157 UK marginal constituencies. Framing does make a difference to support for the expansion of renewable energy, but not to support for policies on energy efficiency and financial assistance to developing countries. The data also show key differences in levels of support for policies between different socio-demographic and voter groups.