Through ethnography of Ashaninka communities' involvement in timber extraction in Peruvian Amazonia and an engagement with recent discussions around Buen Vivir the article interrogates the common association between indigenous notions of ‘living well’ and environmental protection. A key insight is that Ashaninka individuals emphasise everyday well-being and equality over the preservation of their surroundings. Older critiques of extractivism are used to show the recent advent of environmentalist discourses and highlight issues connected with emphasising ontological difference. The article concludes that Buen Vivir would be better framed as a desire, and right, to self-determination rather than being associated with specific behaviours.