In a critique of our book New Labour, David Rubinstein has argued that we exaggerate the degree of difference between Old and New Labour and underplay the similarities. In this article we agree with many of the continuities that Rubinstein outlines. However, we argue that he himself gives plenty of evidence in favour of our thesis that change has been marked in many policy areas. We argue that we give a good account of the wider social factors that he says accounts for such change. In this article we offer a restatement of the view that New Labour offers a `post-Thatcherite politics. New Labour breaks both with post-war social democracy and with Thatcherism.