__smbhome.uscs.susx.ac.uk_tjk30_Documents_s10796-020-09988-1.pdf (1.87 MB)
From acceptance to adaptive acceptance of social media policy change: a set-theoretic analysis of B2B SMEs
Version 2 2023-06-12, 09:20
Version 1 2023-06-09, 20:29
journal contribution
posted on 2023-06-12, 09:20 authored by Federico IannacciFederico Iannacci, Colm Fearon, Kristine PoleDrawing on theories of mindfulness, this paper aims to introduce the concept of adaptive acceptance of social media policy change in the context of Business-to-Business (B2B) Small and Medium-sized Enterprises (SMEs) based in the South East of England. The paper adopts a quasi-experimental design based on the analysis of multiple cases with each case replicating prior findings either literally or theoretically. The study uses a mix of survey, interview, and electronic data informed by an innovative, set-theoretic approach to distill commonalities within positive cases and differences between positive and negative cases. It shows that attracting new customers and raising the company’s profile are necessary pre-requisites for adaptive acceptance of social media policy change. Furthermore, these two conditions combined with learning to use social media effortlessly are jointly sufficient for adaptive acceptance. Theoretical, practical, and methodological implications are discussed.
History
Publication status
- Published
File Version
- Published version
Journal
Information Systems FrontiersISSN
1387-3326Publisher
Springer VerlagExternal DOI
Page range
1-18Department affiliated with
- Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2020-02-03First Open Access (FOA) Date
2020-02-24First Compliant Deposit (FCD) Date
2020-01-31Usage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC