Bayes factors provide a symmetrical measure of evidence for one model versus another (e.g. H1 versus H0) in order to relate theory to data. These properties help solve some (but not all) of the problems underlying the credibility crisis in psychology. The symmetry of the measure of evidence means that there can be evidence for H0 just as much as for H1; or the Bayes factor may indicate insufficient evidence either way. PP-values cannot make this three-way distinction. Thus, Bayes factors indicate when the data count against a theory (and when they count for nothing); and thus they indicate when replications actually support H0 or H1 (in ways that power cannot). There is every reason to publish evidence supporting the null as going against it, because the evidence can be measured to be just as strong either way (thus the published record can be more balanced). Bayes factors can be BB-hacked but they mitigate the problem because a) they allow evidence in either direction so people will be less tempted to hack in just one direction; b) as a measure of evidence they are insensitive to the stopping rule; c) families of tests cannot be arbitrarily defined; and d) falsely implying a contrast is planned rather than post hoc becomes irrelevant (though the value of pre-registration is not mitigated).