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New service development: a review of the literature and annotated bibliography

journal contribution
posted on 2023-06-08, 22:07 authored by Axel Johne, Chris StoreyChris Storey
Provides a review and ready reference to recent writings on new service development (NSD), especially for the financial services sector. Discusses the types of new service development, the purposes served by them and the processes. Refers to the key activities of NSD and measures its success. An annotated bibliography supplies a very useful guide to the new service development literature.

History

Publication status

  • Published

Journal

European Journal of Marketing

ISSN

0309-0566

Publisher

Emerald

Issue

3/4

Volume

32

Page range

184-251

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2015-08-20

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    University of Sussex (Publications)

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