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Rolling out new products across country markets: An empirical study of causes of delays

journal contribution

posted on 2023-06-07, 22:31 authored by George M Chryssochoidis, Veronica Wong

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History

Publication status

Published

Journal

Journal of Product Innovation Management

ISSN

0737-6782

Publisher

Wiley-Blackwell

External DOI

https://doi.org/10.1016/S0737-6782(97)00065-9

Issue

1

Volume

15

Page range

16-41

Department affiliated with

Business and Management Publications

Full text available

No

Peer reviewed?

Yes

Legacy Posted Date

2012-02-06

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