In the 10 years since the Radio Studies Network was founded, a substantial body of studies has been produced to address the neglect of radio as an area of study. Yet, this focus of attention runs the risk of distancing radio from other media rather than transforming it into a mainstream area of study. This article seeks to map a way for radio studies to more readily engage with debates outside the discipline. It suggests that researchers in the field should capitalise on the present `cultural turn to produce histories which anchor radio to everyday life and asks what `radio has come to mean, 10 years on.