The revival of geopolitics in post-1989 Italy is at once rather straightforward and perplexing matter. On the one hand, the renewed appeal that geopolitical thinking has enjoyed in International Relations (IR) circles has been well documented and could hardly be downplayed. On the other hand, however, the recourse to geopolitics has often boiled down to an undifferentiated and often convoluted use of its terms, approaches and theories. In this article we argue that the rationale of such a revival has been less to import geopolitical knowledge into IR and more to confer legitimacy and respectability to the analyses put forward by scholars and practitioners. It is no chance, in fact, that the geopolitics-inspired academic discourse has been progressively recognised as a way, if not the way, to discuss international affairs in post-1989 Italy. The central puzzle to be investigated behind the revival of geopolitics in Italy is thus how such a discourse has managed to gain and retain a powerful status in Italian IR academia and, most importantly, why.