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The use of multinomial choice analysis in international business research

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Version 2 2024-01-24, 11:29
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journal contribution
posted on 2024-01-24, 11:29 authored by William H Greene, Agnieszka Chidlow, Roger StrangeRoger Strange
Many strategic decisions made by firms involve a choice among several discrete alternatives. International Business (IB) scholars are often interested in modelling the factors that potentially influence these (multinomial) choices: these factors might include not only characteristics of the firms making the choices but also attributes of the alternative choices. This paper provides a succinct and intuitive introduction to the possible applications of multinomial choice models in IB research. We briefly outline the theory behind discrete choice modelling, and then explain how multinomial choice models may be estimated (including how the datasets need to be formatted) and how the significance of the coefficient estimates as well as the diagnostic statistics may be tested and interpreted.

History

Publication status

  • Published

File Version

  • Accepted version

Journal

International Business Review

ISSN

0969-5931

Publisher

Elsevier

Issue

4

Volume

31

Article number

a102011

Department affiliated with

  • Strategy and Marketing Publications

Institution

University of Sussex

Full text available

  • Yes

Peer reviewed?

  • Yes

Legacy Posted Date

2022-04-27

First Compliant Deposit (FCD) Date

2022-04-26

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