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iObjectify: self- and other-objectification on Grindr, a geosocial networking application designed for men who have sex with men

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posted on 2023-06-09, 08:57 authored by Joel R Anderson, Elise Holland, Yasin Koc, Nick Haslam
Grindr is a smartphone application for men who have sex with men (MSM). Despite its reputation as a ‘hook-up app’, little is known about its users’ self-presentation strategies and how this relates to objectification - this paper explores objectification on Grindr. The results of Study 1 showed that Grindr users objectified other men more than non-Grindr users. A content analysis of 1400 Grindr profiles in Study 2 showed that profile pictures with objectifying content were related to searching for sexual encounters. Finally, a survey of Grindr users in Study 3 revealed that objectification processes and sexualized profile pictures were related to some objectification-relevant online behaviors (e.g., increased use of Grindr, discussion of HIV status). Interestingly, the presence of body focused profile content was more related to sexual orientation disclosure (not being ‘out’) than to objectification. This paper presents evidence that Grindr usage and online presentation are related to objectification processes.

History

Publication status

  • Published

File Version

  • Accepted version

Journal

European Journal of Social Psychology

ISSN

0046-2772

Publisher

Wiley

Issue

5

Volume

48

Page range

600-613

Department affiliated with

  • Psychology Publications

Full text available

  • Yes

Peer reviewed?

  • Yes

Legacy Posted Date

2017-11-21

First Open Access (FOA) Date

2019-01-16

First Compliant Deposit (FCD) Date

2017-11-21

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