posted on 2023-06-09, 03:49authored byRuxandra Luca, Mirjam A Tuk, Andreas B Eisingerich
The cognitive impact of pop-up ads is not well known: while designed to inform they also interfere with online browsing behaviour. The purpose of this project is to investigate how the visual system filters ads, depending on their location, colour and duration, and how this subsequently affects preferences for products.