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The role of visual attention in product selection

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posted on 2023-06-09, 03:49 authored by Ruxandra Luca, Mirjam A Tuk, Andreas B Eisingerich
The cognitive impact of pop-up ads is not well known: while designed to inform they also interfere with online browsing behaviour. The purpose of this project is to investigate how the visual system filters ads, depending on their location, colour and duration, and how this subsequently affects preferences for products.

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Publication status

  • Published

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Event name

Association for Consumer Research

Event location

Berlin, Germany

Event type

conference

Event date

October 27-29

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2016-11-01

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    University of Sussex (Publications)

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