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The role of visual attention in product selection
poster
posted on 2023-06-09, 03:49 authored by Ruxandra Luca, Mirjam A Tuk, Andreas B EisingerichThe cognitive impact of pop-up ads is not well known: while designed to inform they also interfere with online browsing behaviour. The purpose of this project is to investigate how the visual system filters ads, depending on their location, colour and duration, and how this subsequently affects preferences for products.
History
Publication status
- Published
Publisher URL
Event name
Association for Consumer ResearchEvent location
Berlin, GermanyEvent type
conferenceEvent date
October 27-29Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
