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An evaluation system for service quality of brand specialty shops
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posted on 2023-06-08, 06:17 authored by Wei Liu, Zhijun Peng, Jing ZhangA service quality evaluation system for brand specialty shops was investigated in this paper by basing on the Exploratory Factor Analysis (EFA) and Analytic Hierarchy Process (AHP). The index system was proposed to evaluate the service quality of brand specialty shops. Since the uncertainty of the service quality, the fuzzy evaluation was used to optimize the result of the primitive index system. Finally, field surveys at LENOVO brand specialty shops were carried out for validating the index system. ©2009 IEEE.
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- Published
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IEEEExternal DOI
Presentation Type
- paper
Event name
2009 IEEE 16th International Conference on Industrial Engineering and Engineering Management, IE and EM 2009; 21 October 2009 through 23 October 2009Event location
Beijing, ChinaEvent type
conferenceISBN
978-142443670-5Department affiliated with
- Engineering and Design Publications
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Proceedings 2009 IEEE 16th International Conference on Industrial Engineering and Engineering ManagementFull text available
- No
Peer reviewed?
- Yes
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2012-02-06Usage metrics
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