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Don’t mess with the silver surfer: how to direct negative customer online complaints into benefits for the retailer
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posted on 2023-06-09, 02:28 authored by Jan Breitsohl, Marv Khammash, Gareth Griffiths, Werner KunzNo description supplied
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Publication status
- Published
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Presentation Type
- other
Event name
2016 Global Marketing ConferenceEvent location
Hong KongEvent type
conferenceEvent date
July 21-24, 2016Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2016-08-09Usage metrics
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