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Knowledge management strategies and internal dynamics as key determinants of resource optimization and decision-making quality during NSD
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posted on 2023-06-09, 00:05 authored by Achilleas Boukis, Spiros GounarisThis study provides a dynamic perspective of new service development (NSD) project management by exploring the joint impact of project manager’s behavioural orientation, internal team dynamics and knowledge management strategies on NSD resource optimization and decision-making quality. A hierarchical research design is adopted with evidence drawn from both NSD managers and participants from several service sectors. Results illustrate the importance of internal marketing philosophy, personalization and codification strategy, team climate, role ambiguity and conflict resolution for the specific NSD outcomes.
History
Publication status
- Published
Presentation Type
- paper
Event name
2014 Global Marketing ConferenceEvent location
SingaporeEvent type
conferenceEvent date
July 15 - 18Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2016-01-20Usage metrics
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