Online social networks and arising marketing opportunities

The recent advancements in communication technologies and the internet have broken geographical, time and other constraints and have brought together large groups of people from all over. Since their emergence, virtual communities and online social networks have increasingly attracted people’s attention, and have grown both in size and fame on a worldwide basis. Nevertheless, this issue remains relatively unexplored due to the rapid technological developments. The phenomenon of virtuality, amongst its other implications, represents a number of business opportunities for those who have the ambition to promote their offerings intelligently and inexpensively. The present study provides an exploration of online social networks and arising marketing opportunities, and draws upon secondary data, that is existing research, in an effort to assist organizations in exploring the potentials of virtual communities.