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E-commerce indicators for the WWW: methodologival approaches for assessing sectoral e-commerce maturity.
reportposted on 2023-06-07, 22:30 authored by Surya Mahdi, Ed Steinmueller
This document reports the work undertaken to develop indicators of the emergence and the extent of the new ‘information infrastructure’ of electronic commerce that can be applied at both the firm and the meso or industrial level. Unlike many current indicators of ecommerce, this work develops indicators based on the holistic definition of e-commerce due to the fact that the internet, unlike any previous e-commerce technology, enables the wider community to get access easily into various company information. In accordance with this view, this work adopts the theory of corporate communication as the basis for building up its e-commerce indicators. Based on the sample of 300 corporate web sites mainly within the Fortune 500 companies, this research confirms the applicability of its indicators to explain certain hypotheses derived from the common conventional wisdom related to WWW e-commerce. Furthermore, this work found that the corporate WWW ecommerce is more suitably differentiated according to the structure of information presented on the web sites rather than according to functionalities (and thus quality) offered on the web site. Also, based on the cluster analysis, it was found that the maturity of corporate WWW e-commerce can be associated with the richness of information presented on the company web site and this maturity seems to be related, at the present moment, to regional differences.
Department affiliated with
- SPRU - Science Policy Research Unit Publications
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