posted on 2023-06-09, 08:03authored byJoy Williams, Emma Pollard, Robin Hinks, Clare Huxley, Rosanna Marvell
In 2015 The National College for Teaching and Leadership (NCTL), commissioned the Institute for Employment Studies (IES) to enhance their understanding of the ‘customer journey’ – the experience of those who register an interest in, and progress towards, Initial Teacher Training (ITT) – in order to identify where changes can best be made to maximise efficient and cost-effective recruitment to ITT. The study built on earlier research to understand: why potential teacher trainees make the choices they do, choosing specific routes and phases (including School Direct and early years); and what happens as individuals move along the customer journey and why some become Lost and withdraw from the process.